Poster experimentation 2

My research of soap posters highlighted to me the common convention of featuring one main photograph to highlight a main element of the programme, for example Top Gear featured a styles image of the Stig and all background features were kept very simple. So i chose a different image convey the correct message to our viewers. I had taken this image on my digital camera of the stairs inside the office buildings we shot in. This again portrayed a very ambiguous message although i hoped people would understand it's supposed to communicate the idea of a working environment that's 'hell'.

I had adjusted the contrasts, sharpness and other functions to create the very striking impression. The black and white colour scheme can appear dull although i hoped it added to the suspense. Yet again there is no clear indication as to what this is advertising. I'm probably right to assume that most people will predict this is a film poster rather than a soap poster.


I tried to solve this problem by once again featuring the pitch to help indicate the surroundings (work place) and a vague identification of what the storylines will be based upon (the recession). The font remained as i believed this was elegant and presents itself beautifully.

I featured the slogan "How are your surviving?" as i felt this engaged with audiences effectively and emphasises the struggle and tension that are to feature in the programme. I placed the slogan in the middle as i wanted to have a symmetrical layout as i believe if everything on the page is organised it appears more professional. It also catches viewers eyes and draws them in. The red font heightens the impression that this is a horror film. I understand it is not crucial to convey an accurate representation of the product (as all advertisements are misleading one way or another), although i believe it implies an inaccurate narrative image which is not a good thing and so needs re thinking.