I thought i would be able to design a new draft for a potential poster design by exploring the software. I hadn't used any conventional design software as initially i wanted to design pages for the website, so the below images were created with iWeb (website developing software by Macs).
The image below is a still frame from the trailer, this is a scene i had originally shot. This image is dark, sinister and is intended to symbolic represent the depression/recession. The old, beaten manequin higlights the fashion trade although it's very unconventional for a soap advertisement as it does not indicate a location or characters (which are the two main elements which reach out to audiences)
I made adjustments to the image to make it appear more stylised. This involved adjusting the contrast, exposure, brightness, tint and saturation. I found this fairly simple to use. I'd then copied the photo onto a black background as i felt this added sophistication to the overall style. I typed Verve House above the image in a simple font. I had increased the spacing between the characters as i felt this too enhanced it's professional appearence.
The impression i receive from this poster idea is that of a horror. I thought the image alone is too ambigous for our audience to feel a compulsion to watch it. I reverted back to the idea if inserting the pitch to help summerise the overal idea of the soap. This will hopefully allow audiences to interprete a unique response as to what this could mean. I doubt this poster design will be feasible as it primarily uses the technique of enigmatic questions and this alone is not enough.
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