This design sketched is my favoured one. Having a close up shot of the bosses face it communicates a strong emotional feeling of worry and stress. The cigarettes is a strong iconic reference to that feeling of stress which highlights the drama within the soap. By featuring Aya's (boss) face it subtly represents our ideas of gender and religion. Following general conventions of camera shots, the extreme close up communicates a greater and more intense message.
The catchy slogan, "how are you surviving?" is a rhetoric questions that heightens audience suspicion. It creates enigma's due to it's implications. Some may guess it's to do with the current climate, it's there to remind people of the current situations and possible be interested in how others are dealing with it (inspiring the 'gossip' nature of soap viewers). It can be interpreted by many viewers due to it's vagueness.
A posters intention is to communicate a very simple visual message that can target a diverse range of people. I believe this poster is simple enough yet effective enough to target that broad audience. A few years ago a new law was set out to ban any advertisements of cigarettes due to the changing priorities or political leaders. I was unable to find any evidence that states showing some one smoking on an advertisement is in breach of legislation. This confirms that it's acceptable to feature the cigarette in the image. It's also an unconventional narrative image as today smoking is deemed as an atrocious habit and, is conveyed in such away that any one who is a smoker is exiled from society (due to laws such as; no smoking in public areas/indoors). So to highlight smoking as an acceptable habit due to high stress levels breaks from the new conventional perspective upon smoking.
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