Poster design 1

Whilst searching through the images i had taken of our location i felt inspired by the very simple one featured at the top of the post. I was drawn in by it's angles and its unusual symmetry within the frame. I felt this would be an effective backdrop for a poster idea as it's simplistic, features our location and is suprisingly eye catching.

As a group we discussed what we were to focus communicating through our poster. Due to the nature of posters they are very enigmatic, have very bold visual statements and can often misrepresent the product their advertising. In this case the product is the soap. The main points we hoped to highlight through our poster are; an impression of professionalism, how it's centralised around an office/business environment and an iconic refrence to females.

I roughly sketched the image above to begin progressing with the production of the poster. Taking the above points into consideration, and all other reasearch into account, i thought having very simple visual clues would be the most effective way to communicate our ideas. I thought a women is central to our narrative image and so i thought it's important to have the boss central in some way. As the majority of workers in the country are traditionally men, they will consequently be a part of primary target audience so it's worth considering portraying the boss as a sexual figure. This evidently works as 'sex' is biggest catalyst to draw in a male audience due the nature of mens attitudes. Revealing only the boss's legs and heels it creates a distorted narrative image of what our soap is really about (gritty realism of the recession from a business perspective, with elements of black comedy).

The cigarette being stubbed out of the floor can be open to interpretation by audience's. Men who are drawn in by the female figure can see this as an extra seductive feature. Smokers can see this an assume some one is having a very stressful time to have lit a cigarette in doors (as it breaches legislation). It's important to have simple iconography so it can appeal to that broad audience we're aiming for. It's also crucial to have simple enigmatic revealings of the narrative image in order to entice people to question and wonder what the story is behind the poster.

The font being positioned to the side, as though it's a part of a frame, is to not distract audiences to everything else going on in the poster. The font and positioning is obviously not final, the whole poster needs much refining. The thought to join the 'E' at the end of each word helps the poster stand out from others. If 'objects' are positioned in patterns it seems more appealing from the perspective of audiences and they're more likely to read it. Hence, the importance of choosing the right colours and font styles for the poster.