By featuring a photographic image and not complicating the poster with graphical art work would communicate to audiences that this soap's focus is to show reality/'realism'. By having very abstract/bold colours with more graphical work creates a greater stylised impression, in order to attract the correct target audience (i.e. that of an older age range with a less impressionable minds) we must put across a style opposite to that of Hollyoaks. :)
The poster design above is another rough sketch. The ash tray sitting upon a working file suggests to audiences a working environment that's very tense. There's no iconic reference to females as this poster can be addressed to much a broader audience.
The location of the soap appears very ambiguous, so to make this clearer perhaps working documents can feature underneath the ash tray such as; graphs, invoices, back statements and other working documents that can be easily recognised as belonging in an office.
Maybe some business jargon can feature on the poster, this also needs to be considered for the website.

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