Txt Marketing Strategies

As we've come into an age where the average person cannot be without their trusty mobile phone. As phones are becoming more advanced with internet capabilities perhaps we can provide audiences with even more entertaiment and updates. Some of future ideas can be:

• viewers texting in requesting 'storyline spoilers'
• images of the next episode to try guess or, peice together the storyline
• Download games/theme tunes onto their phone
• Enter exclusive competitions
• Create an Eastenders instant messenger chat so fans can discuss topics live

I've had a look onto the most popular soap sites and none are adopting any of the techniques above. I believe these is at the forefront of being interactive and now days people demand more. This seems more personal to the user as it's in their pocket, the fan may become more loyal and being sending the product (what ever this may be) to their contacts via e-mail or other social networking sites.

Future predictions state that internet access is to be more widey available than ever before reaching remote regions of the nation. It seems that this is a huge way of reaching out potential audiences and other technological advancements as this is up-and-coming, innovative and NEW!

This is definatly something to think about when designing a website layout and can be mentioned on a poster design. If this idea is accepted amoungst the group it can be adopted into all anxilary texts we're to produce.