Eastenders Xmas trailer.

-Camera styles are very slow paced which can allow audiences to absorb what's seen. It's highlighting the memorable season, projects feelings of joy and prompts audience's to reminisce and reflect upon the winter months. This may generate a spark of gossip.

- The trailer begins very merry. The colour and contrast begin changing to represent the sinister ending. The first half is juxtaposed with the second half which truly reflects the nature of a soap: mundane realism conflicting with absurd dramatic story lines. By juxtaposing visual features such as colour and behaviour from characters from joyful to a darker mood creates tension and emphasises the epic style Eastenders will encapsulate for the Christmas special.

The techniques stated above are ones we hope to adopt and adapt into our trailer. We hoped to juxtapose the speed of the shots like stated below. We're relying on our post-production equipment (software) to modified speeds, if the software doesn't feature the tools we need then we'll be prohibited from doing so.

Red - Where the pace of the shot is either normal or sped up.

Yellow - The pace is either normal or slowed down.

Employee 1 - happy
"Hello"

lights cigarette
Employee 2 - confused
"So hows everyone working downstairs"
lights cigarette
drinks coffee
Employe 3 -nervous
*nodding* "It's a hard time now"
lights cigarette
drinks coffee
typing on keyboard
"I wanted to let you know"
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
Employee 4 - worried
"These are the expected figures" -- The speech begins slowing down (1/2 point)
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
"We can't afford to go the way we're going"
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
stubs cigarette out
Employee 5 - crying
"I'm going to have to let you go"
lights cigarette
drinks coffee
typing on keyboard
puts cup to the side
stubs cigarette out
Zooms out to Boss sitting in the chair completly exhausted
Verve House appears center stage as if being typed.
.End.

The Xmas specials always have overwhelming festive iconography. The focus of this trailer is on family dinners/gatherings. This is a strong indicator to audiences that it may be Xmas, the majority of viewers can relate and respond positively.
- Reflecting upon our own trailer, it seems a vast majority can identify with the situation to certain degrees, yet i don't believe they'll respond positively. A few months back when conducting our market research people responded positively to our ideas although it may be inappropriate for this holiday.

- The Christmas season already generates a lot of excitement in people and is a time when people would speak to friends and family more than normal. By reminding people of this season not much else has to be done to engage with audiences. The trailer shows people sitting, kissing, laughing, showing photo albums and general happy moments that may occur during the season. The gossip element is enhanced due to this time of year where families are discussing what each other are doing and this attitude is reflected onto the program. Audiences may wonder, what are the families in Eastenders going to be up to on Christmas? They would already expect to witness some dramatic occurrence and would begin gossiping; not only to their usual fellow 'gossipers' but to their extend families (chances are, the extended family has some knowledge of the Eastenders storyline). This could be a reason why the Christmas special has more ratings that most other shows during the year.