There's a second trailer for shamless this time it follows the recent form of soap/drama trailers. The recents forms are of course using specialist computer designing techniques and not showing any scenes from the programme.
-By having advertisments of the programme in the style of product/service advertisments may sppeal to a larger target audience.
- It shows the 5/6 main characters of the show inside a computer, amoungst the hardware. They're roaming around, similar to the style of the film The Burrowers (very small people lurking amongst normal enviroments).
- It could be metophoric, as a computer can be a maze to many people it could be showing there lives as a maze and them roaming through the vast expansion of space (virtual space).
- Visually the screen is very busy and this can be appealing and interesting to viewers.
- The computer is a neccesity in todays society and the trailer follows this theme. At the end of trailer it has small logo's of Facebook and Bebo which are very popular social networking sites. This is of course a smart marketing stratergy as it can begin a viral marketing chain where people 'spread the word'.
-We haven't the skills or software to produce a highly graphical trailer although we can use the idea of social networking sites to our advantage and feature it in our posters or create links and groups on our website linking to facebook and bebo.
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