In this trailer we see a very popular editing effect: the fade. This is done to show that the scene is not concurrent. As you can, it highlights one main storyline that's very dramatic and shows highly emotion shots from the programme. It's presented in the epic form as it has close ups of characters crying, violence and it has echoed voice overs which adds to the dramatic essence.
The storyline is very easily established, this trailer presents the narrative through dialogue whereas the coronation street trailer focuses more on visuals (iconography) to communicate.
Our main narrative will be very ambiguous hoping to be enigmatic and cause audience's to gossip around this. We'll focus more on the business's down turn due to the economic climate. We'll follow the conventions of a faced trailer like this one, as it helps build tension and cause adrenaline in the viewer.
This trailer shows snapshots of one particular storyline and focuses around very few characters. What we must consider is that Eastenders is a very long and well established programme and so, viewers are familiar with characteristics and current dynamics. For our opening we'd like to focus on our main characters such as the new girl, the boss and her PA.
What i particularly liked was the choice of dialogue, very strong and effective phrases that communicate powerful and meaningful messages. An idea we could have after we present the strong iconographic images of bank statements and graphs is, to have the boss light a cigarette and so "so what now?". We should decide what her tempermet will be like and what can be most effective. I would suggest a more subtle approach, which strays from the typical conventions of trailers, yet i believe to hold that essense of realism and mystery it will work very effectively.
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